Euro is in downward spiral as hasnt been managed by goverment and not understood how problem occured.

http://www.economist.com/blogs/newsbook/2011/09/how-save-euro
 

Irish are managing to do well even in the recession!

http://www.bbc.co.uk/news/business-15019568

World's economy is now seen as DANGER ZONE

http://www.bbc.co.uk/news/business-15019439

Economic situtation worsens Obama tries to find ways to fix it in USA

http://www.nytimes.com/2011/09/21/opinion/obamas-plan-to-raise-taxes-on-the-rich.html?_r=1&ref=unitedstateseconomy

Another market research

http://www.allbusiness.com/marketing/market-research/1287-1.html

Market research!

Niche Market

Niche- firm will concentrate on a specific section of market. e.g: e4/mtv rock

Advantages-

• Unique
• More specific advertising
• Loyal customers
• Higher prices benefit company
• Tailor needs for target market

Disadvantages- 

• higher price for customers
• expensive supplies
• less sales in comparison to mass
• could be less income
• high risk of failure
• market can only grow so far
• less demand