For EACH of the stakeholder groups, how can they impact upon a business?

Customers- buy the product (give income), can affect the reputation and therefore the growth.

Governments- Could change laws or in taxes, cause chaos, effect customers and employees.

Competitors- Might take away the gap in market and further succeed.  Could take away customers and market share.

Investors- Place own money so expect profit if no profit will not invest therefore less money.

Pressure groups- Can affect the reputation and therefore customers and if dislike the policy will make you change your work ethics would could change your pricing strategies.

Employees- Put out reputation and level of services show customer satisfaction, if fell treated unethically could involve government and sue.

Suppliers- If brand not doesn't represent suppliers well can pull out or charge more.

Media- Affect how customers see brand could bring in employees.

Banks/ lending organisations - Invest money so expect money back or will not lend.


Shareholders- Source of investment and can contribute to decisions can change the business's direction.