Customers- buy the product (give income), can affect the reputation and therefore the growth.
Governments- Could change laws or in taxes, cause chaos, effect customers and employees.
Competitors- Might take away the gap in market and further succeed. Could take away customers and market share.
Investors- Place own money so expect profit if no profit will not invest therefore less money.
Pressure groups- Can affect the reputation and therefore customers and if dislike the policy will make you change your work ethics would could change your pricing strategies.
Employees- Put out reputation and level of services show customer satisfaction, if fell treated unethically could involve government and sue.
Suppliers- If brand not doesn't represent suppliers well can pull out or charge more.
Media- Affect how customers see brand could bring in employees.
Banks/ lending organisations - Invest money so expect money back or will not lend.
Shareholders- Source of investment and can contribute to decisions can change the business's direction.
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