A mission statement is a written declaration of an organization's core purpose and focus that normally remains unchanged over time. Good ones will serve as filters to separate what is important from what is not, and clearly state whichmarkets will be served and how, and communicate a sense of intended direction to the entire organisation. A mission is something to be accomplished.
EXAMPLES
- McDonalds- To provide the fast food customer food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere
- Apple- Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
- Sainsburys- Our mission is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working 'faster, simpler and together'
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